John Elkington is an advisor on sustainable development and corporate responsibility, an area he’s been working in for almost 40 years. He is the author of 20 books on this topic, and he has given a remarkable contribution to shifting capitalism and business towards a more balanced and sustainable path. We talk about his new book called “Green Swans: The Coming Boom in Regenerative Capitalism,” we also talk about wicked and super wicked problems, exponentials, why he reads Chinese science fiction books, his visit with past guest Kevin Kelley and what he’s both terrified of and excited about in the coming ten to fifteen year.

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