Luis has extensive experience in both innovation practice – via his involvement in multiple startups – and innovation research – through his academic work.
We are talking about his first book, Innovating: A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong.
What Was Covered
- Why Luis sees following “innovation recipes” is inherently wasteful and essentially high stakes gambling
- How the best innovators both prepare for scale at each stage and excel at applying their “parts” to identified problems
- How a corporation’s existing products and services give it an innovation advantage over startups
Key Takeaways and Learnings
- Luis’s tried and tested method, anticipating failure at each ‘scale’, which can help innovators to prepare and solve as many foreseeable faults as possible – what he calls being “productively wrong” as a way to avoid “failing predictably”
- How to use linear processes to improve the non-linear process of building innovation
- Innovating the skillset; how companies learn and re-purpose what they do today to provide entirely different products in the future
Links and Resources Mentioned in This Podcast
- Innovating: A Doer’s Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong – a book by Luis Perez-Breva
- Get in touch with Luis Perez-Breva via LinkedIn, Twitter and email – [email protected]
- MIT School of Engineering website
- The Morning Ledger: Why you probably work a giant US company, a report by Rhea Rao, The Wall Street Journal Blog, April 2017
- Dual Transformation and Why Noah’s Arc Management Can’t Work with Scott Anthony of Innosight