Jeff Booth has been at the forefront of technological change for over 20 years. He founded a company called BuildDirect based in Vancouver, an e-commerce platform that was on its way to being a unicorn before he dramatically and suddenly left because, as he says it, his integrity was not for sale. When I first heard this story, I could relate to the emotional toll this must have taken on him, having been through something very similar, albeit on a far smaller scale. But I was also struck by how quickly Jeff bounced back, and the impact that he has had since then, be it with companies he’s founded, invested in or advised. Jeff and I talk about the arc of his career, his book “The Price of Tomorrow,” as well as crypto and blockchain. Then we drop from macro-topics into micro-topics of how he chooses to spend his time amidst the many new opportunities that he sees in the world today.

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