James Breiding is the author of Swiss Made, a book on why Switzerland – a tiny country with few natural advantages – has become so successful in the world of banking, pharmaceuticals, machinery, and more.

James discusses innovation in Switzerland and makes the point that when an entrepreneur comes up with a new and innovative method or product, there will be resistance from those who have accepted the status quo. Entrepreneurs as well as intrapreneurs need to have thick skin if they wish to disrupt the market.

What Is Covered

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